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Super Bowl event staff for your LXI presence in Los Angeles: brand ambassadors, hospitality and guest-services staff, booth teams and the leads who run them. Whether it's a small pop-up or a full activation, your crew is briefed, supervised and on site.
Super Bowl week is not one event. It stretches across a full week and a whole metro area, and every other brand in Los Angeles is trying to hire the same kind of people at the same time you are.
A staffing partner solves what most teams were never built to handle in-house: hostesses and check-in staff for the entrance, ambassadors and experiential crew for the floor, and a lead who owns the whole schedule. Coverage runs through the week including breaks, with someone ready to step in the moment a shift falls through.
The league and its contractors run the stadium and the official league events. Your activation, wherever it lives in the city, is yours to staff. For a fuller look at what the week costs to staff, see our Super Bowl week planning guide.
A few quick facts about Super Bowl LXI, so you can start planning your activation team before the details firm up.
Your Super Bowl event staff runs all week and all across Los Angeles, and the crew people actually meet, at the door and onthe floor, is what they remember.
Every person on your build is vetted and employed directly by us, never pulled together the week the game arrives intown.
A two-person pop-up or a multi-day foot print across the city, staffed to match your exact build, not a fixed template.
A local roster that already knows the venues andthe traffic, not a crew flown in for the week and gone after the whistle.
Breaks, rotations and a bench behind them, so your activation is never running thin at any hour it's supposed to be open.
A single point of contact who owns the schedule and makes the calls that need making on site, week after week.
Staff who've worked stadium-scale crowds before and know how a long activation day actually moves, hour by hour.
We work Los Angeles year-round, not just for one week in February. This city just closed out a summer hosting eight World Cup matches at SoFi Stadium, so our local roster has staffed a stadium-scale crowd here recently, more than once.
Super Bowl week runs longer than most first-time sponsors plan for. Recent Super Bowls have opened official events days ahead of kickoff, based on how the last few have played out, and your activation needs to be covered for every one of those days, not just game day.
One conversation gets you Super Bowl event staff sized to your build, from the door to the floor, briefed before it opens, and covered for the whole week.
TypicalLos Angeles market rates for the roles a Super Bowl activation needs, withfinal numbers in your quote.
Bring people into your activation and keep the energy up across a long day on your feet.
Run the actual experience, so the visitor at the end of the line gets what the first one got.
Greet guests at the door, manage flow into your space and set the tone as they walk in.
Handle badges, guest lists and credentials, so your entrance never backs up into the street.
Scan and verify at the door, keeping entry moving without letting the wrong people through.
Cover the stand, greet everyone who walks up and hand out whatever you're giving away that day.
Shape the line and keep foot traffic moving once the crowd around your build gets thick.
Hold the schedule together across the day, so nothing slips when things get hectic on site.
Own the rotation, the breaks and any call that needs making on the ground each day.
There'sno published staff-to-visitor formula for Super Bowl activations, so sizingruns off your footprint instead.
Three stages, each with a named owner and a date, so nothing waits until game week.
Published guidance for an event this size pointsto booking 12 to 16 weeks ahead. We confirm roles and headcount for your build, screened and cleared well ahead of the week.
Your crew gets a full activation briefing, a walk of your actual footprint against the week's schedule, and the dress and identification standard locked in.
A named lead covers every shift, rotations never leave your build thin, and a bench is on call. Demand for staff across LA rises through January, so availability tightens fast.
Coverage that holds for the whole week, not just the days that are easy to staff.
There's no published staff-to-visitor formula for Super Bowl event staff, so sizing runs off your footprint instead of a fixed ratio. A small pop-up typically needs 2 to 3 people, a sponsor booth 3 to 5, an offsite build 6 to 10, and a street presence 4 to 8 working in pairs. Adda team lead for every 8 to 10 staff on the roster, plus a small buffer for breaks and drop-outs across a multi-day activation.
Super Bowl LXI is set for Sunday 14 February 2027 at SoFi Stadium in Inglewood, California, marking the venue's second time hosting the game in five years, after Super Bowl LVI in 2022. Recent Super Bowls, including LX in the Bay Area earlier in 2026, have run a full week of official events ahead of kickoff, so expect activity spread across the Los Angeles metro well before the game itself takes place.
The league and its contractors run the stadium itself, along with the official game-day operations inside it, from security to broadcast to credentialing for the thousands of people working the event. If you're a sponsor, agency or exhibitor running your own activation some where else in the city, that part is entirely yours to staff, and it's the part we handle, from the first walkthrough through the final day of the week.
Cost depends on your roles, the size of your build, how many days you're running and how far ahead you book your team. Market rates in Los Angeles generally start around $35 to $50 an hour for most roles, with specialized positions like run-of-show leads running higher, and rates climbing steadily the closer you get to game week itself. Get a quote for numbers specific to your footprint and your dates.
Published industry guidance points to booking 12 to 16 weeks ahead for an event this size, which lands well before most sponsors have finalized their activation plans for the week. Staff availability across Los Angeles tightens noticeably as January turns into February and city wide demand peaks around the game, so starting the conversation early protects both your head count and the rate you're able to lock in for your entire team.
Tell us your footprint and panel schedule. You get a headcount, a shift plan and a rate sheet — usually within one business day.
